Ardbeg debuts sci-fi comic – The Spirits Business


Scotch whisky model Ardbeg has partnered with three artists to create its first sci-fi graphic novel.

Sci-fi comic Planet Ardbeg
Sci-fi comedian Planet Ardbeg is impressed by the flavours present in three Ardbeg whiskies

The Islay single malt model has launched Planet Ardbeg, a restricted version 40-page sci-fi anthology.

The novel is impressed by the flavours and ‘origin stories’ of three of the model’s whiskies ­– Ardbeg 10 Years Old, Ardbeg An Oa, and Ardbeg Wee Beastie.

Planet Ardbeg was conceived by New York cartoonist Ronald Wimberly, alongside artists Emma Ríos and Sanford Greene.

Wimberly, inventive director on Planet Ardbeg, stated: “When we first started thinking about making this graphic novel, I thought about Planet Ardbeg as a time machine. Time is important with whisky, and with Ardbeg An Oa, Ardbeg Wee Beastie and Ardbeg 10 Years Old what you’re talking about is three different time experiences.”

Greene’s action-packed ‘Guardians of Oa’ is impressed by the ‘rounded balance and smoky power’ of the An Oa whisky, and depicts a copper metropolis coming underneath assault from a monstrous creature.

Meanwhile, Wimberly’s ‘The Best Laid Schemes’ relies on the ‘feisty and formidable flavours’ of Wee Beastie. The story is a neo-Western that includes big botanicals and beasts.

Ríos captured the ‘peaty essence’ of the 10-year-old Ardbeg in ‘Take it with a Grain of Sand’, which recounts a mystical quest via a land misplaced to time.

Colin Gordon, distillery supervisor, stated: “It’s amazing to see the different smoky characteristics of these whiskies brought to life in graphic novel form. Each story in Planet Ardbeg is brimming with imagination and creativity. It’s a must-read for Ardbeg fans everywhere.”

Planet Ardbeg will probably be in the stores from the distillery’s customer centre, choose comedian ebook retailers, and Online at Ardbeg.com in sure markets.

A free Digital model may also be accessible solely for members of the Ardbeg Committee.

The model may also debut a Planet Ardbeg marketing campaign within the UK in October 2022. More particulars on the marketing campaign will probably be revealed within the coming weeks.

In July, Ardbeg offered a cask of whisky for £16 million (US$19.3m).

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